Case study

Inspirational Career

Description
Year
2023
Services
Brand Creation + Marketing Strategy + Website
Client
IC
Partners
N/A
The brief

Inspirational Career is your go-to career coaching service, dedicated to helping individuals shine in their professional journey. With a team of experts offering invaluable guidance and advice, Inspirational Career empowers clients to stand out and land their dream jobs.

Inspirational Career approached R3 Marketing Solutions with a crystal-clear vision: to create a unique brand identity, logo, essential business assets, and a user-friendly website to make their career services easily accessible. In a competitive market, they aimed to stand out and needed a visual identity that truly reflected their mission.

R3 Marketing Solutions understood the significance of crafting a brand that resonated with Inspirational Career's values and vision. Our mission was to translate their distinctive approach to career coaching into a visual identity that would grab attention and build trust.

The Solution

In response to the client's preference not to directly feature faces in their brand and budget constraints that prevented a full-scale photoshoot, we put our creative hats on. We developed a brand centered around sleek, modern colors and illustrative representations of individuals seeking and receiving career services. These illustrations became the heart and soul of the Inspirational Career brand, conveying a sense of support, guidance, and personal growth.

But we didn't stop at branding alone. R3 Marketing Solutions designed a stunning website that effortlessly guided users through signing up for Inspirational Career's services. To ensure consistency and professionalism, we created business cards, invoice templates, PowerPoint templates, and other essential assets, equipping Inspirational Career with everything needed for a successful launch and entry into the market.‍

Inspirational Career now boasts a captivating brand identity that sets them apart in the career coaching industry. The innovative use of illustrations effectively communicates the essence of their services – helping individuals reach their career aspirations. The user-friendly website and professional business assets offer clients a seamless experience, fostering trust and confidence in their offerings.

Testimonial
Dora Zhang
Founder
Brand Creation, Marketing Strategy, Website Development
"It was great to find the R3 team. They understood what I needed and created a complete marketing solution for my budget. It saved me trying to find and manage people to do each of the parts myself. The R3 team understood what I wanted and got immediately the challenges I have. They are great to work with and it's clear they know marketing. They've taken a lot of hassle and stress out of this for me and enabled me to focus on my day-to-day work."
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CREDITS
Client
R3
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