Case study

RSL Mosman Sub-Branch

Website + Strategy
The brief

Mosman RSL Sub-Branch, a cherished institution, encountered common challenges faced by many older organisations in the digital age. They were struggling with declining membership, limited revenues, and a lacklustre online presence. Recognising the need for a transformation, Mosman RSL Sub-Branch turned to R3 Marketing Solutions.

The Solution

The Mosman RSL Sub-Branch needed a complete overhaul of their online presence to attract new members, boost revenues, and effectively engage the community. They sought a solution that would not only modernize their digital footprint but also improve their ability to connect with a broader audience.

Our objective was to create a dynamic online platform that would serve as a hub for the existing community and attract new members, turning the tide for the Mosman RSL Sub-Branch.

R3's solution involved the development of a fully functional acquisition website with eCommerce capabilities. This crucial addition enabled Mosman RSL Sub-Branch to sell memberships and collect donations directly through their online platform. This not only generated an additional revenue stream but also provided a convenient and seamless experience for their members, making it easier to support the organization.

Furthermore, we implemented an online registration and sign-up system that streamlined the process for potential members to join Mosman RSL. With just a few clicks, individuals could become part of the community, making it more accessible and appealing.

The impact of R3's efforts was significant. Mosman RSL Sub-Branch now boasts a robust online presence, standing out in the digital landscape. The addition of eCommerce capabilities and a simplified registration process directly led to increased membership numbers and boosted revenues. Mosman RSL Sub-Branch not only regained its competitive edge but also established a stronger voice within the community, fostering a sense of belonging and support.

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Project Management: Alan Toner


Project Management: Sol Svenson-Little
Business Advisory:
Glenn Cooksley
Marketing Strategy:
Glenn Cooksley
Website Development & Design:
Sol Svenson-Little

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